First Car Rental


Welcome to First Car Rental. A proudly South African car rental business that has been servicing the South African rental market for over 23 years now. With a footprint of 55 branches, we’re conveniently located in all main airport hubs and downtown locations to service both corporate and leisure rentals.

Additionally, our partnership with Sixt, one of the worlds leading rental giants, further allows us to facilitate rentals for our customers in over 105 countries, in 2 200 destinations.

With a mixed fleet range of over 8 500 vehicles, from economy and fuel-efficient models to larger SUVs and people carriers, customers can enjoy a wider selection of cars depending on their travel needs and preferences.

At First, we are driven by innovation to make our customers’ journey with us even better. Our self-service technology enables renters to check their vehicle out in just 15 seconds—a world-first—and our Show & Go cards for corporate customers mean that they can bypass queues at branches by simply scanning their card, no signed rental agreements, no fuss. What’s more, making a reservation couldn’t be quicker – reservations are auto confirmed in less than 30 seconds! With us, time is always of the essence. Join the First world today @

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