Arthur Goldstuck

Chief Executive
World Wide Worx

Tech expert Arthur Goldstuck is a highly regarded South African journalist, media analyst and Information and Communications Technology commentator. He has presented extensively to local and international audiences.

Today Arthur heads the World Wide Worx research organisation, and has led ground-breaking market research into ICT issues like the impact of IT on small business, the role of mobile technologies in business and government and the technology challenges of the financial services sector.  World Wide Worx is a producer of the most widely accepted statistics for Internet use in South Africa and has piloted research across the African continent since 2001, in which the complexities of operating on the continent is unravelled.

For the past decade, Arthur Goldstuck has had a front-row seat to the remarkable rise of AI across all sectors of business and society, and how generative AI has sparked hopes and fears of machines augmenting or replacing human beings. In late 2023, Arthur published 'The Hitchkikers Guide to AI', offering an invaluable overview of the past, present and future of AI. 

The Hitchhiker’s Guide to AI draws on many years of direct access to global and regional leaders in using AI, from Africa to the Middle East to North America to Europe and Asia, and provides unique perspectives on generative AI, as well as practical advice for using it. It is useful for consumers, academics, professionals and anyone in business who wants to get up to speed quickly and practically. It also entertains and inspires anyone who is curious about AI or already engaged in its possibilities.

Arthur also offers virtual training to businesses globally and gives corporate executives strategic advice on how to use social media. He was inducted as the 20th member of the Southern African Speakers Hall of Fame in 2021 by the Southern African Professional Speakers Association.

Arthur is an award-winning writer, analyst and technology commentator, in which he provides an understanding of technology issues to local and international media. The institute of IT Professionals of South Africa honoured him with the Distinguished Service in ICT Award and made him an honorary Fellow of the Institute in 2013.

Arthur has, as a journalist, worked as the news editor for the Weekly Mail, now known as the Mail and Guardian, as well as the SA correspondent for Billboard and freelance feature writer for the Times in London, among others. He also published the online consumer technology magazine, Gadget.co.za, and authored nineteen books. His weekly gadgets column is the most widely published technology column in South Africa. Additionally, he writes a weekly trends column for Business Times in the Sunday Times, which is South Africa’s largest circulating newspaper.

The Minister of Communications appointed Arthur to South Africa’s National Broadband Advisory Council in 2014. He served on the council up until the end of 2015. He is also an international judge in the GSMA Global Mobile Awards in Barcelona and has, since 2011, judged the Vodacom Journalist of the Year Awards.

In other areas of Arthur’s profession, he provides strategic guidance to corporate executives in their use of social media and offers visual training to companies worldwide.