Vaughan Zoutendyk

Vaughan Zoutendyk
Leadership and Sales Skills Coach

Vaughan Zoutendyk is an experienced leadership, sales and negotiation skills coach who has worked with some of the world’s leading brands across industries including FMCG, engineering, financial services, packaging, and oil and gas.

With 28 years of direct sales experience, Vaughan brings substantial real-world commercial expertise to his training and facilitation. Throughout his career, he has played an active role in helping employers and clients increase sales, improve profitability and extract greater value from complex commercial relationships.

Vaughan specialises in bespoke training programmes, with particular expertise in sales and procurement negotiation. His approach combines the science and art of negotiation, helping participants understand proven negotiation principles while developing the judgement, confidence and interpersonal skills required to apply them effectively. He has a particular interest in uncovering hidden value in major deals and helping teams strengthen their approach to complex negotiations.

Known for his thorough preparation and highly practical approach, Vaughan delivers engaging and challenging sessions designed around real-world situations and actionable learning. His keynote presentations similarly combine strategic thinking, emotional intelligence and humour to provide audiences with insights they can put into practice.

Vaughan holds a Marketing Diploma and a Bachelor of Business Administration degree specialising in Marketing Communications.